Marketing technology specialist
- Wrocław
- Marketing
Job Description
The Marketing Technology Specialist plays a crucial role in our marketing team by managing and optimizing our marketing technology stack to drive successful campaigns and initiatives. This role requires a deep understanding of various marketing tools and platforms to enhance our digital marketing efforts and improve overall marketing performance.
Key Responsibilities
1. Manage and oversee the implementation of marketing technology solutions to support marketing campaigns and strategies. 2. Optimize and maintain marketing automation tools to improve lead generation and customer engagement. 3. Analyze and report on marketing performance metrics to track and measure the effectiveness of marketing campaigns. 4. Collaborate with marketing team members to develop and execute targeted marketing programs using technology tools. 5. Stay updated on industry trends and best practices in marketing technology to recommend new tools and strategies for continuous improvement. 6. Provide training and support to team members on using marketing technology tools effectively.
Skills & Experience
1. Bachelor's degree in Marketing, Information Systems, or related field. 2. Proven experience working with marketing technology platforms such as CRM systems, marketing automation software, and analytics tools. 3. Strong analytical skills and ability to interpret data to drive marketing decisions. 4. Proficiency in HTML, CSS, and other web technologies. 5. Excellent project management skills with the ability to handle multiple tasks and deadlines. 6. Strong communication and teamwork skills to collaborate with cross-functional teams.